Above & Beyond: The MOET Law Group Way
From High School Friends to Legal Heavyweights, Etemadian and Moghadam Built a Firm That Treats Every Client Like Family
"My goal and dream have always been to create a law firm so competent that if my mother got in a car accident, I would feel more than comfortable and confident in the ability to represent our family and get us the best possible outcome. I think that’s what we try to embody as a firm as a whole, that we treat every client as family,” says Nima Etemadian.
Etemadian and Robert Moghadam founded MOET Law Group, APC, as a personal injury and criminal defense firm in 2018. They began in a virtual office and today occupy 10,000 sq. ft. of office space for their more than 40 employees, who include case managers, paralegals, attorneys, marketing and accounting staff, intake specialists, a lien negotiator, and legal assistants. They currently have offices in Irvine, Riverside, Los Angeles, Ontario, Bakersfield, San Dimas, and Novato. “Robert and I were ambitious with an entrepreneurial spirit even when we were kids. We’ve always pushed each other to go ‘above and beyond’ in everything we do. In fact, that phrase is officially one of our core values,” says Etemadian.
Their typical client is someone who has been injured in an accident and is overwhelmed with medical bills, missed work, and uncertainty about the future. They focus primarily on personal injury cases—including car accidents, slip and falls, pedestrian injuries, and more. Many clients have never worked with a lawyer before, so they place a premium on being approachable, transparent, and supportive throughout the entire process.
“Excellent Service and Results. Moet Law handled my accident case with skill and compassion. They were thorough, honest, and aggressive when it came to negotiating my settlement. I always felt supported and informed every step of the way. The outcome was better than I expected, and I have Moet Law to thank for that. I highly recommend them to anyone looking for legal help after an accident—they really know what they’re doing.” —Araceli Mendez
The two partners became best friends in high school. Later, they earned degrees from different universities. Each was attracted to a career in law, studied for the LSAT together, and entered the same law school. Moghadam says, “We shared the same dream and passion for starting a law firm—and we’re lucky enough to have made that dream a reality. Navigating the law and the business of the law with limited resources was tough—especially since we funded the firm ourselves. But those challenges ultimately pushed us to grow, adapt, and build a stronger foundation for the future.”
Etemadian says, “As close friends with a shared mindset and vision, we always thought it would be meaningful to work together and build something of our own. Starting a firm felt like a natural next step. Over time, our bond has only grown stronger—we don’t just consider each other friends anymore, but more like brothers and family.”
Robert Moghadam and Nima Etemadian, Founding Partners
A Shared Vision of Trust
A significant portion of the firm’s business comes from referrals from other attorneys and law firms. The attorneys and staff place a premium on respect for the other firm’s business relationships with their clients. They maintain a policy that features full transparency, and their referring party knows that the client is being taken care of through ongoing communication, compassion, aggressive advocacy, and the highest levels of respect. “We’ve secured millions in compensation for our clients, and we bring that same energy and tenacity across the board, whether the clients arrive at our door on their own or are referrals. Our ‘go above and beyond’ core value applies to all our clients,” Etemadian says.
The other core values are: “We, not me,” “Find a Way,” and “Be a Star.”
Some of the impetus for those values comes from a background in sports at a young age. Each partner grew up playing a variety of sports with a mindset that carries over into how they practice law. That drive to win, the discipline to train hard, and the refusal to back down, especially fuels how the attorneys and staff advocate for their clients. “We’re driven by a strong desire to win and that competitive spirit pushes us to go the extra mile in every case. It’s not just about legal strategy—it’s about heart, grit, and doing whatever it takes to come out on top for the people who trust us with their cases. We value our referral partners and see those relationships as long-term collaborations where everyone wins—especially the client.” Moghadam says.
The partners’ management style focuses on uplifting and holding their teams together. They do not micromanage, but make sure their staff has the autonomy to make certain decisions without always having to consult an attorney or either partner. Cases are audited and reviewed and every member of the team gets a weekly report card. “If a staff member comes and asks me a question, I generally don’t provide an immediate direct answer. I ask them their opinion on the solution to the problem. Given the right encouragement and support they always find their own answer. Allowing that autonomy balanced with full accountability, I think that approach has had the most impact, and again, sets us apart from other firms.”
Finding Ways to Go Above and Beyond
One example that reflects how they go beyond what others typically do is a recent car accident case in which their client was seriously injured. The client’s challenges were multiplied because their vehicle needed repairs and was in a body shop leaving the client without transportation for work and personal needs. The MOET Law Group staff arranged transportation to and from medical appointments to reduce their stress and help them focus on recovery. The firm has a policy of prioritizing client needs beyond legal requirements. They maintain communication, make sure the client has as many in-person meetings with their attorney as needed, and ensure that the client fully understands each step of the process.
Another case illustrates how the firm is shaped by the needs of their clients. They represented a client who suffered a severe injury that not only affected their physical health but also deeply impacted their family and daily life. Throughout the case, the attorneys realized that winning wasn’t just a legal battle—it also meant providing comprehensive support to their client throughout the process. Again, going above and beyond, they coordinated medical care, addressed financial concerns, and ensured the client felt heard and cared for.
Etemadian says there are many cases where his firm has helped clients buy their first homes or put themselves in a position where they don’t have to worry about their medical care for the rest of their lives. The team has repeatedly helped secure sound futures for their clients regardless of the physical, financial, and emotional challenges faced by those clients. “I’ve helped clients take care of their families by putting those folks in situations where they don’t have to worry for the rest of their lives. We have a profound effect on the lives of our clients not only during the legal wrangling, but throughout their lives.”
“What can I say? Great experience from this Law Firm! Very transparent & friendly. It’s hard to find a reliable Law Firm that actually cares about their customers nowadays. My mother and I were involved in an accident. My mother, who primarily speaks Spanish, was nervous about the whole process. Steven made her feel comfortable and actually spoke to her in Spanish. Thank you, Steven, Isaac & Reanna for your help! Definitely recommend!” —Carlos Castillo Jr.
Nima Etemadian, Founding Partner
Taking a Lead on the Leading Edge
MOET Law Group began as a virtual office and has remained on the leading edge of technology applications to business and the law. They are completely cloud-based which dramatically increases the firm’s ability to be flexible and efficient without sacrificing client contact and personal service. They are committed to leveraging artificial intelligence and other appropriate technologies wherever possible to streamline processes to make things easier for their clients and to support the staff in managing cases more effectively. Facing large insurance companies with vast resources and billions of data points can be daunting, so they use the latest technology strategically to level the playing field.
The attorneys effectively use AI to explain complex medical terminology or compare and contrast different medical records or MRIs which often keeps them on equal legal footing or even a few steps ahead of well-funded organizations with larger staff and significantly more resources.
By embracing these tools, they provide faster, smarter, and more transparent service, which gives them a genuine edge and sets them apart in the personal injury field, Moghadam says. Eliminating the human error in many processes, the firm can almost make their efforts foolproof. “By incorporating different software and other leading-edge resources into our daily processes we have a better overall experience. They’ll have a better outcome in their case. We’re never intimidated by the size of an opponent and one of the reasons is that we’re equipped with the same tools that these trillion-dollar, billion-dollar insurance carriers have. We have immediate access to vast amounts of data and are able to quantify things in a way that previously was not possible.”
Etemadian says the firm will never lose its commitment to serving the human element that can get lost in the legal environment. Clients are assured that they will always have human touch points—someone answering the phone, having a conversation, or being able to meet face-to-face in an office environment. “When I say utilizing AI, it’s more so on the back end. In regard to managing the case, catching things in a case that previously would maybe be more difficult to catch. We’re always on top of the situation.”
Getting Comfortable with the Uncomfortable
Etemadian says that one of the biggest lessons he and Moghadam have learned is in getting comfortable with the uncomfortable. By that he means not being afraid to take calculated risks that will enhance the firm’s ability to better serve a clientele in an expanding market base.
The partners have made a priority of surrounding themselves with smart, talented people. Building a strong, capable team has been essential to scaling their firm effectively. Many firms and individual attorneys operate out of fear and avoid stepping outside their comfort zone. “What sets us apart is our willingness to be uncomfortable—to try new approaches, invest in growth, and take bold steps when needed. More often than not, those risks have paid off and they’ve been a major driver of our success,” Moghadam says.
Etemadian and Moghadam plan to expand nationwide while maintaining the boutique law firm feel which they credit for much of their initial growth. Their goal for growth is to focus on quality rather than size of staff or amount of equipment and facilities. Their plan is to continue employing the best talent while creating a work environment where every employee enjoys coming to work every day. Their growth strategy centers on scaling the firm in the right way, without sacrificing the personalized care and culture that define the people and their work product.
Etemadian says there are many reasons for the firm’s success and for their optimistic outlook for the future. Among them is their competitive spirit, willingness for transparency, commitment to being on the leading edge of not only technology, but also in changes to the law, an openness to new ideas, and a culture where everyone checks their ego at the door. “We have our challenges, but we’re up to them. It’s all part of our willingness to really go above and beyond.”
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